The CDCard Co

Client

The CDCard Company are a manufacturer of CD and DVD greetings cards. They sell to large and small retail chains, individual retailers and international distributors.

Brief

A veteran of the Spring Fair, the aim this year was to show their new product lines to existing customers and attract more international business. Their products are nostalgia based and this is their major selling point. The stand had to accommodate the product on spinners with their existing point of sale as this is how the retailer would ultimately sell them. As the product is music and programme based this needed to be clearly represented, so a sound system and flat screen was integral to the design. An area for the sales staff to meet and sit with existing and prospective customers was also essential.

Challenge

The CDCard Company are a small company and this was the first time they had risked the investment of having a stand designed. Budget was therefore a major consideration. They needed a stand that would be re-usable to maximise their return on the investment. The budget was set in stone at £11000

Pitch

Our exhibition stand designer liaised with the Marketing Manager and card designers at the company and quickly came up with a look and feel based on the overall greeting card range.Colours were selected to compliment the products and a strong direction was quickly established.The result was a striking contemporary looking stand with a nostalgic twist.

Result

Over the period of the show the company reported the greatest interest in their product ever shown at the Spring Fair, especially from overseas customers .Sales were the most ever recorded at a trade show and the quality of the leads was better than ever.

Testimonial

Being a small independent greeting card company with a very tight marketing budget, we were reluctant to spend money on a professionally designed stand. Historically we’d opted for shell scheme and a few graphics. But I can honestly say that the expenditure was more than justified and I wish we’d done it sooner. Glass Shed followed the brief to the letter and we got a stand that kept the product as hero while at the same time raising the profile of our brand within the market. And all within budget too! In a crowded market where the big boys can afford to make a statement, for once we were really able to stand out. Since the show, sales leads are up by a whopping 214% and the interest from international buyers is at an all time high. The numbers speak for themselves. Sian Ellis-Thomas, Sales and Marketing Manager, The CDCard Company

Free exhibition design consultation

At Glass Shed we provide a free exhibition design consultation service. Call or email us with your requirements to find out what we can do for you.

Call us on: +44 (0)20 8300 8471

Alternatively, send us an email and we'll contact you.