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Top Tips For Attracting Visitors To Your Stand

Here at Glass Shed we have clients who attend shows all over the world. From smaller shows to massive industry events, trade shows can be a fantastic source of new leads and exposure for your business. Like any other form of marketing they are all about results and the higher the number of attendees you can attract to your exhibition stand, the more leads you’ll walk away with. So here are a few simple but extremely effective ways to attract visitors to your stand…

Spectacular stand design...

An exhibition stand with spectacular design features can be more attractive than any gimmick. Many design companies focus solely on conveying information and don’t think about attracting attention. Glass Shed are experts in the field of bespoke exhibition stand design and know how to create a stand that will draw people to you.

Engage attendees with a game...

When you hear the words “trade show promotion”, what pops into your mind? Most people associate trade show promotions with giveaways – free mugs, ballpoint pens and other semi-useful corporate items. However, giving away merchandise with your logo on it isn’t always a good way to engage people at a trade show. They’ll probably visit your exhibition stand to receive their free gift and then disappear without leaving anything of value for you.

A far more effective way to attract people to your exhibition stand and generate high quality leads is by running a contest. Raffles or quizzes require attendees to engage with your sales team and leave their information for a chance at the prize. From gift vouchers to free samples of your product, your prize doesn’t necessarily need to be valuable to attract attention. Create a challenge for attendees with a fun quiz and you’ll have no problem attracting prospects to your exhibition stand.

Offer free Wi-Fi to draw tech-focused attendees to your stand...

Reliable Wi-Fi is an essential for many trade show attendees, especially technology-focused events. With so many people checking in and tweeting in a small space, 3G coverage can often be patchy during trade shows that attract a techie audience.

Give attendees a place to relax and recharge their batteries...

Whether you’re an attendee or an exhibitor, you’ll know that trade shows can often be exhausting. Walking around, interacting with sales reps and taking part in sales conferences can take its toll on the average attendee and leave them feeling tired. If your exhibition stand provides a comfortable place for visitors to sit and talk to your team it will work wonders.

Get in touch with trade publications before the show...

Trade publications are fantastic platforms for promoting your business, especially in the lead up to a trade show. In the months before the show, get in touch with writers and editors at the leading trade publications in your industry. If you have interesting news, a new product or anything that might attract attention from your target market, let them know.

Contact bloggers and online influencers before the event...

While trade publications might offer the most prestige for your business, bloggers and online influencers can be an equally lucrative and far more accessible source of publicity before a trade show. In the months before your next trade show, contact the most popular bloggers and online personalities in your industry to let them know you’ll be attending. Just like journalists, bloggers are often very responsive to companies that reach out to them.

Use your in-house mailing list to contact existing customers...

If some of your existing customers will be attending the same trade show as your business, reach out to them using your in-house mailing list to tell them where to find your exhibition stand. Many people attend trade shows in groups, often with friends or colleagues that could turn into valuable prospects for your business. Let them know ahead of the show exactly where to find you and you could attract an entire group of prospective customers or clients.

#bespokeexhibitionstand #tradeshowevents



+44 (0)7762 378946


Event Supplier and Services Association (ESSA)

UK Head Office

Loxton Buildings

11 Loxton Road 

London | United Kingdom | SE23 2ET

Units 2 & 3

Beechin Wood Lane

St Mary's Platt

Kent | United Kingdom | TN15 8QN


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