How Colour Psychology Can Impact Your Exhibition Stand’s Success
At heart, we are visual creatures and as such, many visitors to your exhibition stand will form an immediate opinion about your business based exclusively on what they see. That’s especially true if they’ve had no previous interaction with your company. That’s why at Glass Shed Exhibition Stand Design London we pay particular attention to design detailing, including the strategic use of colour. It’s important that you look beyond your existing corporate colours and instead employ a more expansive colour palette when creating a stand with vision and impact.
The Psychology Of Colour
Thought provoking design, use of colour and psychology all go hand in hand. Color has the ability to evoke varying emotions. Our brains subjectively visualise colour and use it to differentiate similar objects. In real life, colours don’t actually exist but in design, they’re used with significant effect to grab attention and to make instantaneous connections between a product and a brand.
Colour is the ultimate, powerful means of communication.
Choosing A Colour Scheme For Your Stand
When it comes to choosing a colour scheme for your exhibition stand in London, consistency is key; retaining integrity and synergy with your overall brand strategy. However, given that psychology comes into play, particular colours can be integrated into your scheme to ensure that you make the right first impression.
For instance, white can sometimes look a little bit unfinished, greys can be too generic and red, overly aggressive. So in addition to considering branding, at Glass Shed Exhibition Design London, we also work with you, the client, to understand how you want your visitor to feel.
What initial and lasting impression would you ultimately like to make?
Applying The Principles Of Colour Psychology
Blue is considered to be intellectual, to inspire trust and create a calming and relaxing environment. That makes it an excellent choice in a trade show environment but it can be cold unless used in conjunction with a warmer and more inviting shade.
Black represents formality and a sense of power but it can be a little bit too cool and utilitarian.
Red is often used to provoke an intense and extreme reaction and is known to quickly stimulate the senses. It’s also associated with danger. Used in a competitive arena, it can be very commanding but be careful not to come across as too brash. It’s a colour that certainly demands attention.
Green, for obvious reasons, tends to be associated with the environment and is used by organisations who want to be authentic, connected and relatable.
Yellow is associated with warmth and optimism and is certainly eye-catching but is also thought to provoke a sense of irritation, so again, it needs to be used in careful balance with a complimentary, supportive colour.
Pink is eye-catching and playful without being overbearing but it still retains somewhat of a negative, romantic connotation which might detract some visitors.
Colour Preferences and Gender Difference
It is important to note that gender plays a role in how colour is perceived and experienced. Overwhelmingly, both men and women prefer the colour blue and dislike the colour orange. When it comes to finalising your stand design, it's essential, therefore to take into consideration who your target customer is.
There is no universal colour that’s right or wrong and at the end of the day, colour preferences really are subjective.
If you do need more advice about what colour palette to choose for your next bespoke exhibition stand, talk to one of our design experts today. Here at Glass Shed Exhibition Design London, we have a wealth of knowledge and experience when it comes to colour psychology.