Sony's goal was to promote their Reader Store via the Sony Reader device and to make people aware of Sony's presence in the eBook world. An eReader gives you all the benefits of a library without the bulk. You can buy, borrow or get free eBooks on the Internet from many different places and download them onto your reading device in a few simple clicks.
They needed a bespoke exhibition stand that reflected their brand and encompassed their aims for the product.
Our challenge was to provide a tradeshow design that would work in two different sizes in two different locations while maintaining a uniform overall look and feel that was at once contemporary but with an ironic nod to old school reading habits. The result was a very functional stand delivering different zoned areas for customer interaction together with some retro-styling and unique bespoke elements adding a fun element.
The stand was flexible enough to be used at both venues, delivering maximum economy for the client.
Client Testimonial >
THE BOOK FAIR
London | Frankfurt
"Getting the right stand has never been so easy. Glass Shed is all about flexibility, meeting timely demands, changing things at the last minute, taking care of all the hassle of compliance and security regulations for you. Thank you for a very successful fair".
Laeticia Mielcarek | Sony Luxembourg